The Imperative For Change

The ingredients of competitive advantage and differentiation tend to evolve over time. Throughout history they have included access to capital, raw materials, labor; they have been based on economies of scale and economies of scope. At IDC, it is our contention that the new basis for differentiation will be economies of intelligence. The next decade will see a battle for the future of intelligence that we define as an organization’s capacity to learn, combined with its ability to synthesize information in order to learn and to deliver resulting insights at scale.

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