The hype around AI is deafening, creating a noisy and confused environment. Organizations are looking for clarity on the role and application of AI in bringing more value to data, and for help avoiding the pitfalls that surround so many of these projects. These pitfalls include error-prone decision making and unintended consequences based on flawed data or “black box” algorithms, and gimmicky approaches including simple search and bolt-on AI that overpromise and under deliver. We outline what you need to know as you think through these challenges in our new ebook, “Beyond the Hype: How to Get Real Value from AI in Analytics.”