For the first time in human history, we have access to the second-by-second creation of vast quantities of information from nearly every activity of human life. It’s a tectonic shift that’s transforming human society. And among the myriad impacts is an important one for every business: the shift in data users’ expectations. In the same way that the advent of smartphones triggered expectations of access and convenience, the explosion in data volume is now creating expectations of availability, speed, and readiness. The scalability of the internet of things (IoT), AI in the data center, and software-embedded machine learning are together generating an ever-growing demand in the enterprise for immediate, trusted, analytics-ready data from every source possible.